Almost every business is dependent upon technology and computers to some degree. IT managed service providers are emerging in greater numbers and can take the financial burden out of maintaining a large IT department from a medium to small business, as well as make economic sense for the large business. Almost every business owner knows about managed dedicated servers for web hosting and it is a small leap from there to other types of IT services.
In the digital age physical presence is not necessary for effective IT management. IT costs can fluctuate from month to month expenses with a managed solution can be fixed, while service levels can improve. This allows any company to budget IT department expenses from month to month and also avoid the expense of maintaining a large in house staff.
Every business has a different set of needs when it comes to IT and with a dedicated managed set of providers, the focus of the managed service can target the needs of the business exactly. Service providers as well are finding the managed solutions beneficial as customer satisfaction can be heightened, and long term relationships built by the alert service provider. Providers may well be able to save the client even more by anticipating potential problems and avoiding them as opposed to coming in after the problem has escalated.
Some sectors of IT are more difficult to market than others and more groundwork and careful marketing must be done. Other sectors are very fertile ground for IT managed services as the prospective client base has been introduced to the concept by way of similar services. There are also specific governmental regulations that should be considered in the planning stage for any provider such as regulations for data storage and backup.
Security as a managed solution is a large market and because of the specialized knowledge and software needed to provide IT security. Potential clients are highly receptive to this type of managed service. Data storage, server provision and off site data backups are also fertile grounds for managed services as the potential clients have far fewer objections to overcome when contracting for these services. This is not to say these are the only potential services possible to manage and establish as fixed costs but simply the easiest to begin with.
Managed dedicated website servers have been common for many years and most clients with a web presence view these as most cost effective. Clients of these managed services find they need only consider the needs of their business and their customers and leaving the maintenance and security of the server to professionals frees them for the tasks which make them money. It generally works well for both the client who has a fixed expense each month for hosting fees and well for the provider who has a stable income and a team of experts to help maintain the servers.
Software as a service, desktop as a service and many other IT services have introduced a new market for the provider and cost effective solutions for the business which may be required to maintain many machines and deploy software over multiple branches as in the case of a corporation. While IT managed service are not yet the preferred solution for every company they are becoming increasingly more accepted by service providers as well as companies of all sizes.
With the right amount of marketing of the correct type it has been possible for service providers who formerly worked on an as needed basis to shift their focus to providing managed IT services. The benefits for both the service provider and the client are multiple. Once a client has been secured, those first months of service can cement customer loyalty.
